Press Release : 2006 Platinum Hospitality Award
Comfort Inn - Midtown in Ruidoso, NM Wins 2006 Platinum
Ruidoso, NM (September 25, 2006) - The Comfort
Inn - Midtown in Ruidoso, NM has received a 2006
Platinum Hospitality Award from Choice Hotels International,
Inc. (NYSE:CHH), one of the world’s largest lodging
This year, all Choice Hotels properties were judged based
on a customer focused awards process that measured the hotel’s
ability to meet guest needs. The Ruidoso Comfort
Inn earned this prestigious award because it was
among the top hotels in the Choice family of brands, meeting
several key thresholds important to achieving guest satisfaction.
First, the hotel scored high marks for cleanliness and property
maintenance. Second, they maintained a low ratio of guest
complaints. Third, they had no more than one “unresponsive”
guest complaint on record over the last year. Fourth, the
hotel met or exceeded Comfort Inn standards
and fulfilled all promises of comfort inn to consumers.
Finally, guest surveys revealed that they were much more
likely to recommend this hotel to friends and family following
their stay because of the great experience they had.
Only five percent of properties in the Choice Hotels system
were awarded the exclusive Choice Platinum Award this year.
"The Ruidoso Comfort Inn should be
very proud to have reached this distinguished milestone.”
said Chuck Ledsinger, Choice president and chief executive
officer. “Their attention and dedication to providing
the highest level of guest service is the very reason they
are now being recognized as a distinguished and very special
member of the Choice Hotels family.“
Owned and operated by Hem – Ami Inc.
of Albuquerque, NM, the Comfort
Inn Midtown hotel features 54
guestrooms and one meeting room that can
accommodate up to 35 people as well as
Free Deluxe Continental Breakfast, Free High Speed
Internet, Indoor Heated Pool, Spa, & Sauna, Fitness
Center, Guest Laundry, and much more.
The Comfort Inn also participates in the
Choice Hotels Choice Privileges rewards program where guests
can earn points toward free stays, airline miles or gifts
when staying at Sleep Inn, Comfort Inn, Quality, Clarion
and MainStay Suites hotels in the U.S. and Canada. Guests
can receive airline miles from participating airlines when
staying at any Choice brand hotel.
For reservations, call the Choice Hotels toll-free reservation
line at 888.4CHOICE or visit www.choicehotels.com on the
Internet. Reservations also can be made by contacting the
Comfort Inn hotel directly at 505-257-2770 or Toll Free
About Choice Hotels
Choice Hotels International franchises more than 5,200 hotels,
representing more than 430,000 rooms, in the United States
and more than 40 countries and territories. As of June 30,
2006, 687 hotels are under development in the United States,
representing 53,765 rooms, and an additional 65 hotels,
representing 5,993 rooms, are under development in more
than 20 countries and territories. The company's Cambria
Suites, Comfort Inn, Comfort Suites, Quality Inn, Clarion,
Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and
Suburban Extended Stay Hotel brands serve guests worldwide.
Additional corporate information may be found on the Choice
Hotels Internet site, which may be accessed at www.choicehotels.com.