Press Release : 2006 Platinum Hospitality Award


Comfort Inn - Midtown in Ruidoso, NM Wins 2006 Platinum Hospitality Award

Ruidoso, NM (September 25, 2006) - The Comfort Inn - Midtown in Ruidoso, NM has received a 2006 Platinum Hospitality Award from Choice Hotels International, Inc. (NYSE:CHH), one of the world’s largest lodging franchisors.

This year, all Choice Hotels properties were judged based on a customer focused awards process that measured the hotel’s ability to meet guest needs. The Ruidoso Comfort Inn earned this prestigious award because it was among the top hotels in the Choice family of brands, meeting several key thresholds important to achieving guest satisfaction. First, the hotel scored high marks for cleanliness and property maintenance. Second, they maintained a low ratio of guest complaints. Third, they had no more than one “unresponsive” guest complaint on record over the last year. Fourth, the hotel met or exceeded Comfort Inn standards and fulfilled all promises of comfort inn to consumers. Finally, guest surveys revealed that they were much more likely to recommend this hotel to friends and family following their stay because of the great experience they had.

Only five percent of properties in the Choice Hotels system were awarded the exclusive Choice Platinum Award this year.

"The Ruidoso Comfort Inn should be very proud to have reached this distinguished milestone.” said Chuck Ledsinger, Choice president and chief executive officer. “Their attention and dedication to providing the highest level of guest service is the very reason they are now being recognized as a distinguished and very special member of the Choice Hotels family.“

Owned and operated by Hem – Ami Inc. of Albuquerque, NM, the Comfort Inn Midtown hotel features 54 guestrooms and one meeting room that can accommodate up to 35 people as well as Free Deluxe Continental Breakfast, Free High Speed Internet, Indoor Heated Pool, Spa, & Sauna, Fitness Center, Guest Laundry, and much more.

The Comfort Inn also participates in the Choice Hotels Choice Privileges rewards program where guests can earn points toward free stays, airline miles or gifts when staying at Sleep Inn, Comfort Inn, Quality, Clarion and MainStay Suites hotels in the U.S. and Canada. Guests can receive airline miles from participating airlines when staying at any Choice brand hotel.

For reservations, call the Choice Hotels toll-free reservation line at 888.4CHOICE or visit www.choicehotels.com on the Internet. Reservations also can be made by contacting the Comfort Inn hotel directly at 505-257-2770 or Toll Free at 866-859-5146.

About Choice Hotels
Choice Hotels International franchises more than 5,200 hotels, representing more than 430,000 rooms, in the United States and more than 40 countries and territories. As of June 30, 2006, 687 hotels are under development in the United States, representing 53,765 rooms, and an additional 65 hotels, representing 5,993 rooms, are under development in more than 20 countries and territories. The company's Cambria Suites, Comfort Inn, Comfort Suites, Quality Inn, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban Extended Stay Hotel brands serve guests worldwide. Additional corporate information may be found on the Choice Hotels Internet site, which may be accessed at www.choicehotels.com.